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Website Design Questionnaire
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Website Design Questionnaire
Please complete the following questionnaire. All required fields are marked with an asterisk (*).
Step
1
of
8
12%
Organization/Company Name:
*
Your Name:
*
please enter your first and last name
Your E-Mail:
*
Existing Website (as applicable):
General Information
What is your current (or intended) URL?
*
When is your intended launch date for the new site?
*
MM slash DD slash YYYY
Are there any considerations that might affect the schedule?
(for example, PR launch, tradeshow, etc)
Do you have a specific budget range already established for this project?
*
Business Objectives
What are your primary online business objectives with the site design? What are your secondary objectives?
*
Please discuss both long and short-term goals.
Audience / Desired Action
Describe a typical site visitor to your website. How often are they online, and what do they generally use the web for?
*
Give basic demographics: age, occupation, income level, purchasing habits. Use as much detail as possible in profiling your target user. Profile more than one type if appropriate.
What is the primary “action” the visitor should take when coming to your site?
*
(examples include subscribe, make a purchase, become a member, search for information)
Perception
Use a few adjectives to describe how your site visitor should perceive the new site.
*
(examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge)
How does your company differentiate itself from competitors? Do you think your current audience differentiates you from your competition?
Please list competitor URLs.
List the URLs of any sites you find compelling. What specifically do you like about these sites?
*
Content
What is the source of content, who is responsible for approval, and has the content been audited?
*
Do you have a site map/content structure for the new site?
*
Yes
No
Please provide details of the site map/content structure:
*
Describe visual elements that should be utilized on the new site:
*
(examples include logo, color scheme, navigation, etc)
Marketing/Updating
Briefly describe your short-term marketing plans – specifically, for the site design and the 6 to 12 months following the launch?
*
Who is responsible for updating and providing content on an ongoing basis?
*
Additional Notes/Comments
Please take as much space as you need to provide us with any additional info that you think is important:
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