The process of improving your website’s ranking in search engines such as Google, is called Search Engine Optimization (SEO). An SEO question that we are routinely asked is:
“My site doesn’t show up in Google when people type (specific words). Why not?”
Matt Cutts is Google’s ‘main man’ when it comes to SEO. Cutts is a senior Google employee who specializes in the quality of search results at Google. In this video, Cutts answers the question, “How can I rank higher in Google’s results?”:
A system like WordPress makes it very easy to edit your site’s content, and therefore follow Cutts’ advice.
Here is an example for a client of ours, who is a Personal Trainer focusing on the Abbotsford and Vancouver markets. The client’s goal was to rank high for such phrases as “Abbotsford Personal Trainer”, “Abbotsford Boot camp”, and others.
- We recommended the client add their key phrases to the titles and text on the homepage of their website. It is important that the keywords appear in the natural context of the content.
- We recommended the client have a reasonable amount of content on the homepage itself – for search engine purposes. The content should be written with the SEO/search engine goals in mind.
Further recommendations included adding additional content to the site, for example:
- Creating a Blog component to the site, where the client can post fitness tips, etc. That type of regularly updated content is excellent for SEO, and WordPress allows you to add such content very easily.
- Adding media, such as video, to the site will help as well. Uploading video YouTube and adding descriptive text containing your keywords will also help with SEO.
- Newsletter – by starting a newsletter containing articles and content relevant to your niche, you will drive traffic to the site as well.