Studies show that 70-80% of people who read web pages do not read the entire text, they only “scan” pages. As a result, webpages should employ “scannable” text, including:

• Highlighted keywords (links serve as one form of highlighting; typeface variations and color are others)
• Meaningful sub-headings
• Bulleted lists (like this one!)
• One idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph)
• Half the word count (or less) than conventional writing

We hope these tips are of benefit as you maintain and update your website.